As beverages evolve beyond competing on taste alone, the focus is shifting toward experience, aesthetic appeal, and customization. One of the fastest-growing trends driving this shift is Beverage Topping.
From Cold Foam—light, smooth foam made without heat—to Cloud Foam with its fluffy, cloud-like texture, and Whipped Topping that offers a richer, more stable creaminess, toppings are transforming everyday drinks into menus that are highly visual, shareable, and premium-priced.
This trend is strongly driven by Gen Z and social media culture, where customization, secret menus, and visually striking drinks matter. Toppings are no longer decorative as they have become a key differentiator.
Asian food culture, known for constant experimentation and flavor innovation, further accelerates this trend. A clear example is Cheese Foam, a creamy blend of cream cheese, cream, milk, sugar, and a touch of salt. When paired with fruit tea, it creates a balanced contrast of sweet and savory, making it a hit across many markets.
Another emerging direction is the use of cream-based toppings in cocktails. Cream adds smoothness, flavor layering, and drinkability, helping bars and restaurants develop distinctive signature menus that are both visually appealing and full of character.
See how Blue Band Multipurpose Cream is used in cocktails here.
https://www.youtube.com/playlist?list=PL0vUokiJnY80Ws38PgPiXI7qsBQEYx5yt
Beverage toppings are not just about looks—they enhance flavor depth and drinking experience. Brands that adopt this trend early can continuously innovate, excite customers, and drive repeat visits.
Blue Band Multipurpose Cream: Enabling the Trend
Blue Band Multipurpose Cream is well-positioned to support this movement, offering benefits tailored for baristas and mixologists:
Collaboration with MONIN
Recognizing the long-term potential of Beverage Topping, Flora Professional and MONIN, the premium French syrup brands, have collaborated to develop innovative drink concepts.
One example is the Toasted Cherry Mocktail, a creamy layered drink combining coffee intensity, cranberry acidity, cherry sweetness, toasted almond aroma, and a smooth cream topping. The result is a memorable, modern drinking experience that reflects future beverage trends.
Watch how to make the Toasted Cherry Mocktail here.
https://youtube.com/shorts/zAqK-BtN6e8
Thanks to their flexibility, both brands also support alcohol-based beverages, from cocktails to fusion drinks. Blue Band Multipurpose Cream remains stable with alcohol, while MONIN syrups and fruit mixes add depth and character.
From Trend to Strategy
In today’s highly competitive beverage market, differentiation is essential. Beverage toppings offer a strategic opportunity to enhance value, elevate experience, and stand apart. When paired with versatile, professional-grade ingredients, it enables cafés, bars, and restaurants to expand menus, create signature drinks, and reach broader customer segments with confidence.