4 Powerful Strategies to Boost Your Online Sales on Delivery Apps

In today’s world where food delivery apps are booming, starting a restaurant business is easier than ever, just a few taps on your smartphone and you’re ready to go. But standing out and thriving in a highly competitive market is a different story.

Success now depends on making your restaurant memorable, visually appealing, and the first choice for hungry customers. Here are 4 proven strategies that can help your restaurant attract more orders, keep customers coming back, and grow sustainably through food delivery platforms.

Strategy 1: Food Photography – We Eat with Our Eyes First

While we normally judge food by its smell and taste, customers on delivery apps can only rely on one sense sight. A good photo makes a massive difference. It grabs attention, builds trust, and increases the chance of a customer clicking “Order now.”  

Imagine two photos of the same dish: a basic stir-fried basil pork (Pad Krapow). One is taken in poor lighting, with a messy plate. The other is beautifully styled with natural lighting, fresh ingredients, and vibrant colors the green basil leaves, red chilies, and golden crispy pork belly. Which one would you choose?

To stand out on fast-scrolling delivery apps, your food images must be eye-catching and scroll-stopping in just a split second. ที

Tips for irresistible food photos:

• Use natural or soft lighting; avoid harsh direct lights.
• Plate with care small details like chili flakes or garnishes make a big difference.
• Keep backgrounds clean and minimal so the food remains the star.
• Shoot from a 45-degree or top-down angle to showcase key ingredients.
• Brush a bit of Blue Band Margarine on fried or baked items for a glossy, rich finish.
• Add motion—show a hand reaching for food, sprinkling pepper, or scooping a bite to evoke appetite.

Strategy 2: Menu Naming – Words That Sell จำ

A great photo draws customers in, but a clever menu name seals the deal. In seconds, a catchy, emotional, or creative name can make your dish irresistible. 

How to craft compelling menu names:

• Use hunger-triggering words: “Crispy Pork Basil Rice – Extra Crunchy, Extra Spicy!”
• Highlight premium ingredients: “Seafood Volcano Fried Rice”, “Fresh Egg Pasta in Creamy Truffle Sauce”
• Add emotion or context: “Spicy Enough to Make You Sweat!”, “Smoky Woodfire Pizza”
• Tell a story: “Grandma’s 100-Year-Old Recipe”, “3-Time Champion Burger”

Strategy 3: Combo Deals – Increase Sales, Delight Customers

Combo sets are a proven way to raise your average order value while giving customers the feeling of great value. Pairing main dishes with drinks or desserts makes decisions easier and more satisfying.  

Popular combo examples:

• Breakfast set: Toast + soft-boiled eggs + hot coffee
• Lunch set: Fried rice + tom yum soup + herbal drink
• Dessert set: Cake + rich hot cocoa

Add promotions like “Buy 1 Get 1 Free” between 1–3 PM to drive traffic during slow hours. Smart bundling can keep both your sales and customer satisfaction high.

Strategy 4: Cost Control – Profit Matters Too

High sales don’t always mean high profit. Successful restaurant owners must focus on cost control without compromising food quality or brand identity.

Choosing versatile, cost-effective ingredients can make a big difference:

• Blue Band Margarine is perfect for cooking, frying, baking, and Stir-fry. It adds a rich, buttery aroma and enhances flavor while helping manage costs.
  
  

1. Smooth texture, glossy finish
2. Whips up quickly for better volume
3. Great quality at a competitive price

• Blue Band Multipurpose Cream works for beverages, creamy soups, and pasta sauces. It’s also ideal for bakery decoration and drinks.

1. 2.5 X whipped volume
2. Stable for 4 hours when whipped
3. Stable under acidic or alcoholic conditions

Running a successful online restaurant isn’t just about great taste—it’s about how well you communicate that deliciousness. From mouthwatering images and clever names to smart promotions and cost-effective ingredients, these 4 strategies—when combined—will help your brand not only sell more today but also build long-term growth on delivery platforms, where every restaurant is striving to become a customer favorite.

Contact us to start your restaurant or café business

Contact Flora Professional Thailand 

• Call: 064-105-9189, 082-092-8362, 083-812-6924, 083-920-2516
• Line: https://lin.ee/Tx0HyvX (@florathailand)
• Learn more: https://www.floraprofessional.com/th-th