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chefluencer

MAKE IT PLANT WITH MASTERCHEF ALEX WEBB

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Introducing Flora Professional´s new ambassador and the exclusive recipes available to download


Combining classical French training with a passion for plant-based ingredients, Alex is widely regarded as one of the UK’s most talented up-and-coming chefs. He won MasterChef: The Professionals in 2020 and was previously an Executive Chef at the InterContinental London Park Lane hotel. He now runs his own private dining and supper club events.

Alex now becomes the new ambassador for Flora Professional. “Flora Professional products have been staples in my kitchens for some time, so I’m really excited to be able to showcase how easy it is to swap dairy for plant-based alternatives,” Alex comments.

DOWNLOAD THE FULL RECIPE BOOK HERE

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Alex has crafted six delicious recipes worthy of a MasterChef winner to showcase how using Flora Professional’s plant-based range – including Flora Plant B+tter, Flora Plant Cream, and Violife Creamy – instead of dairy can be a simple swap that produces a lower CO2 footprint* without sacrificing flavour or performance.

All the recipes from the recipe book are 100% plant-based to show that you can use dairy alternatives in professional kitchens without sacrificing taste or performance.

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MIXED SUMMER VEGETABLE MINESTRONE AND SORREL VELOUTÉ
*Flora Plant has at least 72% less climate impact than dairy butter in the UK according to a Life Cycle Assessment tool (developed by Quantis) comparing Flora Plant B+tter and dairy butter in the UK (2023).